The program "Café do Cerrado: drinking, you value what is ours ", has objectives  for creating conditions through the partnership between representative entities of the city of Patrocínio – MG (city of the first phase of the program), for the execution of a program that will allow the Cafe do Cerrado to appreciate in value quickly in an embracive form and most importantly create a culture and a healthly habit to consume quality coffee.

Program stages:

1st – Café do Cerrado in the Companies: pubs, hotels, restaurants, and similar places

2nd – Café do Cerrado in the commercial offices

3rd – Café do Cerrado in the Schools

4th - Institutional Coffee Shop

Goal

The goal is with the fulfillment of the four stages change the habit and the culture of the people of the city in relation to the coffee consumption. Stimulate the feeling of belongs in relation to Café do Cerrado.

The brand should be printed on all the possible medians , indicating what the region produces the best, the genuine Café do Cerrado.

Partnerships:

ACIP/CDL – Association of the merchants of Patrocínio City and Region

EXPOCACCER – Exporter Cooperative of Cerrado (Patrocínio City and Region)

ACARPA - Association of Patrocínio City and Region

FUNDACCER - Foundation of Development of Café do Cerrado

SEBRAE - Brazilian Service of Support to the small Companies

FCC – Café do Cerrado Council (Federação dos Cafeicultores do Cerrado)